Julian Jones serves as Senior Associate Athletic Director at Western Michigan University Athletics, where he leads Broncos Empowered, the department’s holistic student-athlete development initiative focused on leadership, career readiness, personal growth, and championship culture.

 

With a background spanning Division I athletics administration, the NCAA national office, and student-athlete development programming, Julian has built and led initiatives centered on leadership education, emotional intelligence, mental performance, community engagement, and preparing student-athletes for success beyond competition. His work emphasizes creating environments where individuals and teams can thrive both personally and professionally.

 

Julian is passionate about developing transformational leaders and helping athletic departments build intentional cultures that support excellence, accountability, connection, and long-term impact. He regularly collaborates with coaches, administrators, campus partners, and industry professionals to create meaningful experiences that empower student-athletes to maximize their potential during and after their collegiate careers.

 

A former college basketball manager whose journey in athletics began at Youngstown State University, Julian brings a unique perspective rooted in service, relationship-building, and leadership development across all levels of college athletics.